Dr. AMIT VAGHELA
The deal: A technician attaches electrodes to your wobbly bits (sometimes covered in a mineral-rich clay) and flicks a switch, sending a mild current that feels like tingling. The revved-up circulation and muscle contraction supposedly reshape your belly, whittle inches and smooth cellulite. Typically, you'd get several 30- to 90-minute treatments (at $100 to $300 a session) over a few weeks. Kate Upton is reportedly a fan.
So does it work? Not for weight loss (though it is effective for rehab after an injury). If you lose any inches, it's only because you sweat like a pig, so don't expect results to last more than a day or two. "There is no scientifically supported reason why electrostimulation would contribute to weight or inch loss," says Anthony Youn, MD, a board-certified plastic surgeon in Troy, Michigan. "It would be much more effective to stimulate muscles the old-fashioned way and work out." The FDA's stance on electrostimulation treatments for dropping pounds: "Muscle stimulators are misbranded when any of the following claims are made: girth reduction, loss of inches, weight reduction, cellulite removal, bust development, body shaping and contouring, and spot reducing." Yeah, not exactly a ringing endorsement.